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De Hogeschool voor de Kunsten en het programma Cultureel MKB Utrecht
organiseerde van december 2006 tot en met mei 2007 Impulse Nights:
verdiepende bijeenkomsten op het gebied van de creatieve industrie.
Elke Impulse Night stond een specifiek thema centraal. Er werd onder andere
gesproken over exportmogelijkheden voor het creatief MKB,
intellectueel eigendom en clustering. Voor elke sessie werden
vooraanstaande (internationale) sprekers uitgenodigd die de avond
inleiden. Hun verhaal werd vervolgens naar de praktijk vertaald door
middel van interviews met succesvolle ondernemers. De avond sloot af
met een plenair debat.
De Impulse Nights zijn allereerst bedoeld voor studenten van de HKU,
maar is ook toegankelijk voor ondernemers en iedereen met een interesse
in de creatieve industrie. Vanwege de deelname van internationale
sprekers en de aanwezigheid van internationale masterstudenten is de
voertaal in het Engels.
Voor meer informatie kunt u contact opnemen met Annefloor Oostinjen
;)
extra: launch of the ECCE Handbook Growth and development of Creative SMEs
"I like so many other people had a whirlwind romance with social
networks. I re-discovered old friends and surfed through their networks
of contacts often finding people I had forgotten all about. The romance
faded and I was left with a feeling that something was missing; after
all there was a reason that I'd not kept in touch with those people in
the first place – we had little in common other than a shared office
space or a series of meeting through work. Now days all I get is email
invitations to join peoples networks, even though I have no idea who
they are. Now I automatically reject their invitations and hardly ever
log into social networks." This statement comes from Barnraiser; a
Swedish nonprofit organization, that creates software and tools to
create free social networking. Barnraiser strongly believes in
'activity networking' – networking with purpose. Whereas 'social
networking' is based on degrees of relationships, 'activity networking'
is based on your shared participation.
Speakers: Daan van Geijlswijk, Intribes (www.intribes.nl)
Best Practice:
Eric Poettschacher, Instinct Domain (www.instinct-domain.com)
Maurits van Wijland, algemeen directeur Quo Vide BV, the social media company (www.quovide.com)
;)
Although the creative sector is booming, it's still hard for creative
entrepreneurs to sort out its finances. Some banks are investigating
other possibilities to make financing easier. Art organisations, like
Kunstenaars en Co have different possibilities for artists to apply for
loans. But not only traditional financing institutions, more and more
private investors are engaging with this new market. These Cultural
Maecenases, so to speak, are very influential in the United States and
our expectation is that soon also in the Netherlands and Europe
cultural products and museums will be named after private financers.
Keynote speakers:
Representative from CIDA Huddersfield, Creative Industries Development Agency. A support organisation for the creative and cultural sector.
Best Practice:
Fusien Verloop, from Leenaers en Verloop consultancy, will talk about the upcoming of the Cultural Maecenas in the Netherlands.
Peter van Hintum, Kunstenaars & Co, will reflect on loans for creative entrepeneurs.
;)
Selling your creative business, or communicating your Unique Selling Point is not an easy task. Often your business doesn't fit into the normal 'profiling' strategies or clusters, nor are there always the right words available to describe your business. According to David Parish, an influential management consultant, we still have to deal with differences between the world of the Suits and the wold of the T-shirts. Or in other words between the traditional market and the creative industries. But there are methods to bridge or deal with this gap and improve your communication patterns, and by means of this enlarge your potential business market.
Keynote speakers:
David Parrish, international management consultant and trainer (http://www.davidparrish.com/) will deliberate on his book T-Shirts and Suits: A Guide to the Business of Creativity is now available for free download CLICK HERE
Best Practice:
Marcel Brosens, Mannen met Plannen. Brosens will speak about positioning your business.
Best practice
Menno Heling, EM Cultuur, magazine on leisure and creativity
;)
The modern consumer is looking for a mix of pleasure, knowledge and the possibility to expand their (social) network. Cultural or creative clusters, accumulating various activities of the Creative Industries, are therefore very popular. This has been proven in Utrecht by the rise of crossover institutions, such as the Louis Hartlooper Complex (film, culture and debate center), the success of Cultural Sundays and the increase in creative activities in social spaces, such as bars.
Oedzge Atzema, lecturer economic geography at the University of Utrecht, states that clusters are the answer to the experiential economy. Creative clusters provide economic and practical advantages, however mostly, the function of meeting people with likeminded ideas, ambitions and competencies -as long as it is managed well- provides the dynamics for a competitive advantage in the future (Atzema).
Keynote speakers: Tom Fleming, creative consultant in Londen (http://www.tfconsultancy.co.uk), will give an overview of the rise and development of creative clusters in the United Kingdom.
Subsequently, Roy van Dalm, economic journalist and member of the Richard Florida Creativity Group, will go into detail about clusters in the Polish city Lodz.
Best Practices: Remy Harrewijn, founder of Festina Lente (http://www.flonline.nl/) and Andrew Bullen, director of the Media Guild (http://www.mediaguild.com), who will give an insight into the practice of creative clusters.
Moderator: Hans van Dulken, cultural sociologist, associated with the HKU
On our second Impuls Night we put Intellectual Property and creative commons on the agenda. Evert van Gelderen, a rising star within De Gier Stam, law office with a speciality in Intellectual Property Rights, give an overview on how IP works: protection, enforcement and exploitation. Besides he deliberated on the application of IP for products and sectors, including registering, assigning and licensing IP and he mentioned new ways of working with IP in collaborative models such as creative commons.
Theory was put into practice by Evert Hoogendoorn, who recently initiated HKU TV ((http://hkutv.hku.nl/).Hoogendoorn gave an impressive presentation of the ambitions of this digital television station. After that the floor was given to Eef Grob, a projectmanager of 3voor12 (http://3voor12.vpro.nl/plundertmusea/kaft/index.jsp), digital portal of broadcaster of Dutch public broadcast channel VPRO. Grob spoke specifically about a project called Plundering the musea, launched last year, for which the VPRO used the creative commons license.
Prof. dr. Joost Smiers research fellow in the Research Group Arts and Economics concluded this session with a column on the 'sustainability' of copyright.
The discussion was moderated by Bert-Jan van den Akker van Bosselaar & Strengers Advocaten.
Keynote speaker: Hugh Mason, Pembridge
De Britse business consultant Hugh Mason gaf een lezing over hoe je een creatief bedrijf 'gezond' houdt. Mason was als producer voor de BBC jarenlang zelf creatief ondernemer. Tegenwoordig adviseert hij bedrijven over het opzetten van een gezonde creatieve bedrijfsvoering. Zijn bedrijf Pembridge ontwikkelde Vital Statistics als methode om de validiteit van de onderneming te meten. De methode wordt o.a. ook gebruikt door geldverstrekkers voor financiering van culturele ondernemers.
Best Practices:
De Utrechtse ondernemers Gianni Orsini, directeur Industrial Design & Strategy van WeLL Design, en Daniel Rose, bandlid van C-Mon en Kypski, geven vervolgens een kijkje in hun creatieve keuken.
De avond sluit onder de bezielende leiding van gespreksstalmeester Frank Krikhaar af met een plenair debat.
Het Lectoraat Kunst en Economie is een onderdeel van de Faculteit Kunst en Economie (KE) van de Hogeschool voor de Kunsten Utrecht (HKU). Het lectoraat doet onderzoek naar cultureel ondernemerschap en stelt de resultaten daarvan ten dienste van onderwijs en praktijk. Het Lectoraat is actief op regionaal, nationaal en internationaal niveau.
The Research Group Art and Economics is a part of the Faculty Art and Economics of the Utrecht School of the Arts. The Research group conducts research on different aspects of cultural entrepreneurship. The results are used for (improvement of) education and practice. The Research Group is active on a regional, national and international level.
